Client Service Director · B2B & B2B2C
Acquisition, retention and growth of corporate clients (B2B) + delivery management for complex digital projects through effective collaboration and processes within and beyond the delivery team.
I align business, client and team interests — from the first agreement to a sustainable result.
in digital marketing and client service
Warner Bros. billing growth: RUB 200m → 800m while servicing the client from 2012 to 2017
new business revenue — Mitsubishi Electric, successful tender for an annual digital media contract, 2018
direct reports
My area of responsibility is not an individual campaign or project, but the entire client service, project management and business process management vertical at the intersection of an organisation’s internal and external work: managing client expectations and the team’s work in the best possible way to understand the client’s business challenges precisely, shape a solution, create with the internal team the product that fully meets the decision-maker’s expectations, and execute everything in a way that creates every reason to continue and expand the partnership.
I develop relationships with advertising agencies and direct B2B clients: from prospecting and negotiations to upsells, with a focus on long-term, mutually beneficial partnership and collaboration.
I turn the commercial promise into controlled and effective delivery, taking into account every client request and every component of the business process — timelines, metrics, team roles, delivery partners, checkpoints, launch, in-flight optimisation and reporting.
I organise collaboration among account managers, designers, creative pairs, producers and every other player on the team, creating a clear shared vision without unnecessary micromanagement.
Figma · Miro · ClickUp · Weeek · amoCRM · Bitrix24 · AI: ChatGPT Plus, Codex, Gamma.app; I quickly master new AI tools and work with AI every day. Having worked hands-on in digital throughout my career since 2009, I seek to build AI fluency into everything I do.
Four results that best demonstrate the scale and nature of my work.
Billing grew from RUB 200m to RUB 800m during the period of cooperation and partnership with the client on behalf of Nectarin.ru.
New business revenue generated through a successful tender while serving as Business Development Director.
Revenue generated from advertising campaign launches through advertising agencies and direct advertiser clients — for a new brand and a new technology product in the Russian market.
I have repeatedly built both a team workflow and the business process from presale through delivery of what was sold from scratch — in amoCRM and various task management systems, including ClickUp, Yandex Tracker and Bitrix24.
Full client cycle with agencies and direct advertisers: acquisition, briefing, proposal, campaign launch and execution coordination. Created commercial materials and the end-to-end sales process from scratch. >RUB 1.5m in generated revenue from advertising campaign launches through advertising agencies and direct advertiser clients — for a new brand and a new technology product in the Russian market.
Ad-visor.ru · Independent project practice (self-employed)
Client service, tenders, events and digital broadcasts. At Ad-visor: key-client retention, four successful upsells and process automation.
Nectarin Digital School · education products
Created, launched and taught digital marketing programs from scratch, including an original client service and project management course, and coordinated the teaching team.
Nectarin Digital Agency · business development
Managed client service and communications for prospective and new clients of Nectarin.ru, led tenders and converted new relationships into long-term contracts.
Nectarin Digital Agency · client service
Progressed from Account Assistant to Client Service Director; served in the director role from 2014 to 2018. Key B2B clients in my business unit's portfolio (client service group): Warner Bros., 20th Century Fox, Unilever, Schwarzkopf&Henkel, Nissan/Infiniti, IKEA/MEGA and others; integrated digital campaigns, tenders, budgets and teams.
Public Relations specialist · foreign languages · honours degree.
Four-module transformational coaching program · Gold Certificate.
Search for a Creative Profession intensive · second cohort.
Film Marketing course by Elena Brodskaya, Marketing Director at Disney Russia & CIS.
I speak at professional conferences and share practical experience in client service, business development, project execution and team leadership.
Open to opportunities with agencies, AdTech/MarTech, product companies and B2B service businesses.
I create the clarity that helps the client, the team and the business move in one direction.
